Tag Archives: Apple

The Ghost In The Machine, Or Do Our Computers Have Souls?

September 1, 2010 – 3:57 pm

Anybody else give their electronic device a personality? You’re not alone. The Wall Street Journal on Saturday, August 28, has a thought-provoking article, “Sweet Talking Your Computer,” about how we give them personalities—and become attached to them over time.

By Chris Goldschmidt | Posted in Blog, Branding, Identity, Other, Technology | Also tagged , , , , , , , | Comments (0)

The Power Is In Your Brand

June 15, 2010 – 2:32 pm

At Forte we realize that power is in your brand. This article along with that thought sparked a question for our White Boards (which are almost finished, by the way!) – Is it the design, the functionality, or a combination of both that makes Apple the dominate brand in technology today?

By John Richardson | Posted in Blog, Branding, Identity | Also tagged , , , , , | Comments (1)