September 1, 2010 – 3:57 pm
Anybody else give their electronic device a personality? You’re not alone. The Wall Street Journal on Saturday, August 28, has a thought-provoking article, “Sweet Talking Your Computer,” about how we give them personalities—and become attached to them over time.
By Chris Goldschmidt
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Also posted in Blog, Identity, Other, Technology
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Tagged Apple, Computers, Impala, Macbook, Personalities, Soul, Steam Powered, Technology, Wall Street Journal
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August 27, 2010 – 5:30 pm
QR codes are scanable bar codes typically generated to provide instant information on a mobile device. The best part, they can point you towards just about anything.
By John Richardson
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Also posted in Blog, Campaign, Identity, Non-Profit, Other, Print, Retail, Social Media
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Tagged Brand Exposure, Code Readers, Eco Tickets, Free Advertising, QR Codes, Quick Reference, The Forte' Marketing Group
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At Forte we realize that power is in your brand. This article along with that thought sparked a question for our White Boards (which are almost finished, by the way!) – Is it the design, the functionality, or a combination of both that makes Apple the dominate brand in technology today?
